Wild Child

Hyper Island project for WWF

Imac wwf

WWF Sweden came to Hyper Island with a simple brief – Help us recruit new donors and increase loyalty among
existing members. My group had 24 hours to come up with a solution.

Our main insight was that personal connections encourage people to get involved. So we created “Wild Child”,
a service that gives the user the opportunity to adopt an endangered animal. The user goes to WWF’s website and chooses one of the wild animals that WWF is tracking, after donating and downloading the Wild Child app, the user can
track the animal, watch it’s daily feed, send special help packages and even ask personal questions. The connection
between the member and it’s adopted animal encourages to continue donating on a monthly base.




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